“Ultimately information consumers are not interested in whether or not an exhibition occurs; it is only the image the media constructs of the artistic event that matters.” From the chapter A Media Art (Manifesto) in Conceptual Art by Alexander Alberro, available on-line. This quote can explain how an audience can experience a piece of work; the source, visual image, it's material properties determine an audience experience. In terms of my own work, the digital image of my alphabet is physically more aesthetically pleasing, as a flattened, perfected image it is easier and more accessible to consume in a purely visual way. This goes back to something I mentioned in an earlier post about how an individual at an exhibition will immediately refer to the exhibition information for the meaning etc. This perhaps questions whether it is always necessary to have a physical version at all. The physical version of my alphabet will no doubt look a bit rough around the edges when presented large scale on the wall, a lot less than perfect. The physical texture and material will reveal imperfections an audience cannot experience from a digital image. The audience will be able to experience the physical presence, scale, positioning next to other work. The brief will be visible underneath the ink, informing the audience of meaning.